Chozen Lures was originally founded in the summer of 2020 as Chozen Custom Lures. The primary vision of the original company was to provide high quality custom hard baits to anglers. While we remain committed to industry leading quality and the production of superior custom hard baits we have shifted our focus in recent months.
Owned and operated by two avid fisherman we were unable to overlook the need for a superior soft plastic bait including rattles. To that end we have designed our own line of soft plastics guaranteed to be unlike anything seen (or heard) before. These lures are specifically designed with their own unique actions to accentuate the inserted rattle. The included rattle tubes allow anglers the flexibility of inserting the rattle or simply relying on the lures action for a more subtle approach. injection molded using high quality 212 weight plastisol our lures are made to last! With styles and colors geared toward any season or water condition there is a Chozen Lure ready for any situation. Happy fishing friends and don't forget to "Get The Net!"
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